The Root Of It
No Random Acts of Marketing
You’ve built something incredible. But somewhere along the way, the marketing noise got loud.
Maybe there are too many ideas, too many channels, too many people involved, or simply not enough time to step back and see what’s actually working. Marketing starts to feel reactive instead of intentional.
That’s where Root Marketing comes in. I help connect the pieces, set the direction, and make sure your marketing is supporting the business you’re working so hard to build.
My Approach
Stay genuine, trust the data, lead with curiosity, and turn it up when the stakes are high.
Services
Let's Work Together
You don’t need more disconnected tactics. You need the right strategy, the right people working together, and a clear understanding of what should happen next.
Positioning, messaging, and copy that help people understand who you are, why you matter, and why they should choose you.
Meet the founder
Hi, I'm Katie.
I’ve spent the last 15 years in the driver's seat of major marketing engines. I’ve managed campaigns that generated over $35 million in annual ticket sales for a premier NBA arena, and built the systems and brand presence to bring a beloved local venue national attention.
Now I bring that same big-picture strategy and creative intuition to build systems that move people, not just metrics.
