ROOT MARKETING

Cultivating Authentic Connections. Fostering Wild Growth.

The Root Of It

Marketing that Moves People

Root Marketing is a boutique marketing studio offering fractional marketing leadership, project-based support, workshops, and digital resources.

I'm Katie Root, equal parts strategist and creative — comfortable in the spreadsheets and the chaos. With more than 15 years in live events, venue, and entertainment marketing, I’ve sold out NBA arenas, led in-house teams, and built systems that help brands grow and scale.

I pair strategy with soul to help creatives, cultural organizations, and community brands cultivate authentic connections with the people that matter most.

My approach is simple: stay genuine, trust the data, lead with curiosity, and turn it up when the stakes are high.

Our Journey

A LEGACY OF
EXCELLENCE

This is the space to introduce visitors to the business or brand. Briefly explain who's behind it, what it does and what makes it unique. Share its core values and what this site has to offer.

FACTS & FIGURES

Our Track Record of Success

Years of Experience:

20+

Years in the Industry

Clients Served:

520+

Satisfied Clients

Campaigns Delivered:

950+

Successful Campaigns

Market Reach:

6

Countries of Operation

Services

Support for Every Stage

Creative marketing strategist helping brands grow

Strategic Marketing Partner

Marketing leadership without the full-time hire. As your strategic marketing partner, I act as an extension of your team, aligning with your goals and values to build marketing systems that drive results. Together, we’ll set the strategy, lead the process, and keep everything moving.

From shaping brand positioning and messaging to overseeing campaigns, content, and partnerships, I help you stay focused on what you do best — running your business and doing the work you love — while your marketing runs smoothly behind the scenes.

Studio Services

Campaigns, launches, and marketing systems that deliver results. Ideal for brands that need focused, project-based support to spark momentum.

Example Projects:

Campaign & Launch Management
Brand or Service Promotion
Social Media Content & Strategy
Copywriting
System Setup (CRM, automation, or analytics)
Event or Partnership Marketing

Workshops & Resources

Empowerment over guesswork with hands-on learning experiences and digital resources for teams, founders, and creatives who want to level up their marketing skills.

Launching winter 2025!